When rebranding HP Advisors, we wanted to introduce the motto: "Streamlining Health. One Point at a Time." This slogan became the cornerstone of their brand identity, echoing their aspiration to demystify and simplify the healthcare journey. A pivotal design element we introduced was the gradiented green circle, symbolizing unity and the streamlined essence of healthcare. To complement this, we incorporated images of both clients and agents, aiming to encapsulate feelings of trust, happiness, and security. These chosen visuals, paired with the impactful slogan, serve as a testament to HP Advisors' commitment to blending technology, care, and human connection in a rapidly evolving healthcare landscape.