Brooklyn Story Coach is a NY based storytelling and writing school that aims to help young writers and those more experienced but willing to improve, and enhance their storytelling skills. The school offers a range of programs and classes to help writers of all levels develop their storytelling abilities. One of the main design challenges was to create a visual identity that was engaging and appealing to the target audience of young writers. This required considering the needs and preferences of this audience, and creating a design that was both professional and creative.